Female characters in Nintendo: The effort is there, but it has room to grow

Female characters in video games has been a hot button issue this past year. I won’t get into what female characters are tropes, which are great, and on and on and on. What I want to focus on is the changing culture of playable female characters, namely in recent Nintendo franchises Mario Kart and Super Smash Bros. These franchises are two of Nintendo’s most beloved multiplayer games. These games have both gone through an evolution of playable female characters.


Nintendo Women’s History Month posters

For Women’s History Month in March, Nintendo celebrated with a poster campaign featuring female characters from their games. They were met with criticism from feminists arguing that these characters are “Ms. Male Characters” who lack depth of personality because they are simply female versions like Toadette (think Ms. Pacman). The other gripe is that characters are over-sexualized which can have a negative impact on the perception of women in society.

Okay. I’ve heard it.

Nintendo is trying. I look at these posters and I see a positive message. Maybe I am a male with more body hair than intelligence, but I see this as a good thing. It was meant as a celebration of women. Accept it graciously. I give Nintendo praise for what they have done with their games to open them up to women. There are more adult women who play video games than boys ages 10-20. Forty-eight-percent of all gamers are women. These number may take some people by surprise given the stereotype that gamers are mostly young males.

However, in comparison to male characters available for play in Mario Kart and Super Smash Bros., there are significantly less female characters. An effort has been made to add more over time, but some of the techniques to accomplish that are a little bit questionable. Let’s break it down:

Mario Kart

Princess Peach was the only female character available in Mario Kart for over ten years. It wasn’t until Mario Kart Wii when we saw a significant number come up. The goal isn’t so much as to “catch up” with the boys as it is to just get a higher number for the girls. What I don’t like about the creation of characters for Mario Kart is that you end up with more female characters, but many of them like Peach and Rosalina simply have baby versions to add to the numbers. You can see the whole list here.

Super Smash

The Super Smash Bros. started off with Samus and Jigglypuff as female characters in 1999. When I first played this game at the age of eleven, I didn’t even realize Samus was female as I never played any Metroid games. We finally got a spike in female characters in the latest rendition of the game, but again, not a lot of original characters. Zelda and Sheik were separated into two characters. Samus was split between her armored version and “Zero Suit” version. Other characters are unisex like Wii Fit Trainer and Robin, where their sex can be chosen at the character selection screen.

Is it ideal representation? No, I don’t think so. But Nintendo is working with what it has. These games have characters based on the the ones pulled from their classic lineup. It’s progress. In the continuation of these franchises, we should see even more female characters join in.

3 thoughts on “Female characters in Nintendo: The effort is there, but it has room to grow

  1. This post made me wonder how many women are actually in the video game industry. After a bit of research, I learned that it wasn’t many.


    As you can see, most fields in the industry have around 10-20% female representation. Some go as low as 5%. And those who are in the trade are paid significantly less than their male counterparts.

    We can’t expect women equality in the virtual world if it still hasn’t been reached in the business world. For the record, though, I find the Nintendo’s efforts positive and promising. The industry just has quite a ways to go.


    • I don’t think the female representation will ever be equal to males in the gaming industry simply because the target audience is males. Similar to Mary Kay or Bath and Body Works, the male representation will never be equal in those products.


  2. I’ m so happy to see Nintendo’s women’s history campaign. I dont any harm in the campaign, whatsoever. From a PR standpoint, I think these professionals collected useful research data to design, develop and execute an appropriate campaign for the appropriate audience. It definitely sends a positive message!


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